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Pri­va­cy state­ment

The official tourist portal for Utrecht Marketing is operated under the domain discover-utrecht.com. This Privacy Policy explains how we handle your personal data.

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Web analytics through Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Additionally, a processing agreement concerning data processing terms is closed with Google. Google Analytics uses cookies, which are text files stored on your computer that make it possible to analyse how you use the website. The information provided by the cookie on your use of the website is usually transmitted to a Google server in the USA and stored there. However, your IP address is first truncated within EU member states or other signatories to the Agreement on the European Economic Area through the activation of IP anonymisation on this website. More specifically, the last octet of your IP address is anonymized. Only in exceptional cases will the remainder of the IP address be transmitted to a Google server in the USA.

Google will use this information on behalf of the operator of this website to evaluate your use of this website, compile reports about the website activities and provide other services to the website operator connected with use of the website and internet usage. The IP address transmitted from your browser in connection with Google Analytics will not be merged with other Google data. Moreover, data collected by the Google Analytics cookies will not be shared with other entities and the Google Analytics cookies will not be combined with other Google services.

You can prevent the data concerning your use of the website (including your IP address), which is obtained via the cookie, from being transmitted to Google and being processed by Google by downloading and installing the browser plugin available at the following link:

Browser add-on for deactivating Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=en

Partner privacy policies
Much of the content, information and services offered in discover-utrecht.com are provided by the partners of Utrecht Marketing or third parties. We would like to expressly point out that our partners generally have their own privacy policies, over which we have no control. We can therefore accept no liability or responsibility for the privacy policies of our partners.

Duration of data storage
We will store your personal data for as long as necessary to achieve the respective purpose or for as long as specified in the various storage periods provided for under the applicable legislation. Once the respective purpose has been achieved or these storage periods have expired, the related data will be blocked or deleted routinely and in line with the applicable legal provisions.

Your rights to information, correction, blocking, deletion, objection and complaint
You have the right to request information about the personal data stored about you by Utrecht Marketing at any time. You are also entitled to request the correction, blocking, or deletion of your personal data, apart from the storage of data for business processing.

In order to ensure that the blocking of data can be taken into account at any time, the data must be retained in a blocked file for control purposes. You may also request the deletion of the data. You can also make changes to the data or revoke your consent by sending us a message detailing your request, which will then take effect for the future.

Furthermore, you have the right to make a complaint to the responsible supervisory authority.

Right to revoke consent
If you have consented to the collection of your data by Utrecht Marketing, you can revoke this consent at any time and this will then take effect for the future.

Changes to our Privacy Policy
We reserve the right to amend this Privacy Policy from time to time so as to ensure that it always complies with the current legal requirements, or in order to integrate changes in our services into the Privacy Policy, e.g. in the event that new services are introduced. The new Privacy Policy shall then apply to your next visit.

If you have registered with us for a personalised or chargeable service, we will notify you in writing of any such changes at least thirty (30) days in advance, usually via email. As part of this notification, we will explain the content of and reason for the change. If you do not object to the change within the notice period, it will take effect.

If you object to the change, the current provisions shall continue to apply for the time being. You or Utrecht Marketing may then terminate the contract on which your registration is based for extraordinary reasons. If you do not cancel it or if it has not been possible to deliver notice of the change, Utrecht Marketing may wholly or partly block your data until you have been able to read the new Privacy Policy and accept it. If your data is blocked, you may only be able to continue using our services to a limited extent, particularly new services. If there is no further contact, we may delete blocked data after a reasonable period. If the change involves the implementation of urgent legal requirements, your data will always be blocked if you object to the change or if the notice of the change cannot be delivered. In such cases, Utrecht Marketing may delete the data immediately after it is blocked.

Any such change will not affect your rights to information, correction, blocking, deletion and objection.

Question, request or complaint
Do you have a question, request or complaint about this privacy statement or about the processing of personal data by Utrecht Marketing? Please contact us by calling +31 30 232 30 80 or send an email to marketing@utrechtmarketing.nl

Name and contact details of the party responsible for the content of this website and for data protection
Stichting Utrecht Marketing
Ganzenmarkt 1
3512 GC Utrecht
E-Mail: marketing@utrechtmarketing.nl
Telephone: +31 30 232 30 80

Collection of personal data
Utrecht Marketing shall only collect, store or process data for the fulfilment of its own business purposes.

All users are fundamentally able to access the tourist portal without personal data being collected. Users do not need to register to use the services provided by Utrecht Marketing. However, Utrecht Marketing will request your personal data if you wish to register for one of our personalised or chargeable services (e.g. newsletter or ticket bookings).

Data collected during registration
When you register to use personalised or chargeable services provided by Utrecht Marketing, we will collect personal data such as your name, address, contact and communication information such as telephone number and email address, and, if necessary, payment details. Further details may also be requested depending on the service.

We will only use your personal data for the purposes of allowing you to access those of our services that require registration and/or payment, or to provide and invoice for services. As such, your personal data will only be requested and processed to the extent required for the purposes of the contract.

When registering, you must consent to the processing of your data. The legal basis for the processing of your data is Article 6 Para. 1 a) of the EU General Data Protection Regulation.

Use of cookies and comparable technical processes
The tourist website of Utrecht Marketing uses cookies and other comparable technical processes which involve the transmission of an identifier to your device (computer, smartphone, etc.).

These automatically provide us with specific information about your computer and internet connection, including IP address, browser details, operating system. We also store your visit history, meaning the pages on our website you visit, including the order in which you visit them as well as the date and time. During your visit, we will sometimes use JavaScript to collect and evaluate further data, including the time it takes a page to load, whether a page has loaded correctly, the time you spend visiting a detailed page, data on interaction with pages (e.g. scrolling, clicking, mouseovers) and information on when you leave the page.

This process helps us to analyse how our website is used so that we can optimise our content overall, and enables us to personalise content specifically for you, for example by recognising you as a return visitor to our website. The process also ensures that you do not need to re-register every time you use our personalised services.

The legal basis for this is Article 6 Para. 1 f) of the EU General Data Protection Regulation.

Server log files
The provider of this website automatically collects and stores information in server log files, which your browser transmits to us automatically. This information includes:

– IP address
– browser type and version
– operating system used
– referrer URL
– hostname of computer accessing the site
– time of server request

This data cannot be connected to specific individuals without further processing. The data will not be merged with other data sources. We reserve the right to subsequently check this data if we become aware of any concrete evidence of illegal use of the website.

The legal basis for this is Article 6 Para. 1 f) of the EU General Data Protection Regulation.

Email and contact form
If you submit a request to us using email or the contact form, we will store the details you enter on the form, including the contact details you provide, for the purposes of processing your request and in case there are any follow-up questions. We will never share these details without your consent.

The legal basis for this is Article 6 Para. 1 f) of the EU General Data Protection Regulation.

Newsletter details
If you would like to subscribe to our newsletter as advertised on our website, we will need your email address, as well as information allowing us to verify that you are the owner of the email address provided and that you have agreed to receive the newsletter. No further details will be collected. We will use this data exclusively to send you the information you have requested and will not pass it on to any third party. At any time you may revoke your consent to the storage of your data and your email address, and the use of it to send you the newsletter, by clicking the “unsubscribe” link in the newsletter.

The legal basis for this is Article 6 Para. 1 a) of the EU General Data Protection Regulation.


This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.


Cookies are small text files that can be used by websites to make a user’s experience more efficient. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy. Please state your consent ID and date when you contact us regarding your consent.