Change your mind, Feel Time, Imitate Touch
Location: Kruisdwarsstraat (on building Parnassos)
Artist: Les Levine
Artist Les Levine sees billboard campaigns as exhibitions in public space. Exhibitions that seem to be totally incorporated into the already existing visual communication of advertising. Like any effective billboard, his work is characterised by catchy captions and bold images. What the work ultimately means or stirs up is subjective: the observer creates the meaning. "More than anything else, I want the audience to feel something, that this work is for them. For no one else. This is for you."